Ukrainian Helsinki Human Rights Union | UHHU
- Developed a unified visual identity across Instagram, Facebook, and other platforms for instant brand recognition.
- Launched additional communication channels via Telegram, including a legal-focused channel and an events update channel—expanding audience engagement.
- Successfully verified the Facebook page, earning “Confirmed” status and increasing trust.
- Implemented a content optimization strategy that significantly boosted organic engagement.
- Held creative contests and giveaways, increasing audience interest and interaction.
- Unified regional pages with consistent branding and messaging; standardized video content on YouTube.
- Ran an effective targeted ad campaign, increasing efficiency and attracting a broader target audience.
- Achieved audience growth from 12,000 to 42,000 followers; boosted engagement by 370% and reach by 145%.
- Introduced an automated Messenger bot for fast, efficient communication with users.
We didn’t just run ads — we built meaningful communication with those who truly needed it.
Ad Campaign Performance Highlights:
Reach: 1,427,879 targeted users
CPC (Cost per Link Click): $0.02
Total Clicks: 466,240



Results

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engagement growth
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audience growth
Impressed? Let’s create impact together.





