PR, Communications & Advocacy
2020 – present
Pravotvorets — Human Rights Initiative
Pravotvorets was launched in 2020 in response to a wave of politically and corruption-motivated prosecutions targeting veterans, military personnel, activists, and ethical business owners.
The initiative aims to restore justice in a space where the rule of law is often replaced by arbitrariness. Pravotvorets shines a spotlight on abuses of power, supports victims of law enforcement overreach, exposes corrupt officials, and promotes the idea of the Struggle for Law.
Services
Ongoing media and social media communications support.
Video coverage and live streaming from courtrooms and civic actions.
Activities before 2022
Video and livestream production
Social media management and awareness-raising content creation
Community-building around human rights
Press releases, expert commentary, and media outreach
Highlighting rights violations in national and international media
Creation of @FreeME and @Free44Bot for urgent detention alerts (2021–2022):
- Alert system for notifying lawyers
- Volunteer hotline coordination
- SMM promotion of the bot to activists
- Enabled rapid response to illegal detentions, notably after the rally in support of Serhii Sternenko near the President’s Office in March 2021
After 2022 while the team focused on resisting Russian aggression, Pravotvorets’ mission remained vital. UA Voice stepped in to strengthen the initiative’s communications
Revived and reactivated social media pages
- Developed an SMM strategy to boost activity and attract new followers
Simplified the logo and updated the visual identity.
Designed a modern, user-friendly website to publish news, human rights cases, and document corrupt officials in the “Persecutors” database.
Organized a presentation and discussion event to unite partners—arms manufacturers, philanthropists, volunteers, human rights defenders, bloggers—at the book.ua bookstore
Supported the publication of a cornerstone legal-philosophy text, Rudolf von Jhering’s The Struggle for Law, in partnership with “Spiritual Education” and “Glory UA” foundations
Results
- Pravotvorets officially registered as an online media outlet (Media ID: R40-05471)
- Reestablished the initiative’s press service to cover court proceedings
- Built an OSINT volunteer community to investigate and document cases
+
%
reach increase
+
%
engagement growth
+
new followers
Pravotvorets is entirely volunteer-driven and supported by engaged citizens, including the Glory UA Foundation.
The initiative is coordinated by Olha Sydii, founder of UA Voice.
Inspired by the project? Let’s create one for you too.
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